Site review & traffic quality
Two policies protect the network for everyone: every site is human-reviewed before ads serve, and traffic-quality protections make sure only valid activity earns.
Human review before servinglink
No site serves ads without a human review. The review happens at application time — see Apply and get approved — and ads serve only on approved sites. This keeps advertiser demand healthy, which is what makes the 70% share worth having.
Traffic-quality protectionslink
- check_circleFrequency caps limit how often the same viewer is served and counted.
- check_circleClick-validity windows govern which clicks qualify as billable activity.
- check_circleInvalid traffic — activity that fails these protections — does not earn. Advertisers are not charged for it, so there is no share to split.
Keep your traffic cleanlink
The protections run automatically; you do not configure them. The practical guidance is simple: never click your own ads, never incentivize or instruct visitors to click, and never send automated traffic at your placements. Activity that fails validity checks simply never earns.
Frequently asked questions
Why is a click on my placement not earning?expand_more
Only valid clicks inside the click-validity rules earn. Repeated clicks beyond frequency caps, self-clicks, and automated activity are filtered as invalid traffic and never earn.
Can I click my own ads to test them?expand_more
No — self-clicks are invalid traffic. To verify your integration renders correctly, load the page and confirm the ad displays with its "Sponsored" label; do not click through.