One account, roles, and per-product profiles
Kariant uses one account with contextual identities: a global master account, an optional separate partner identity, and a lightweight profile on each vertical you join.
The master accountlink
Your master account (edited at hq.kariant.app/account) holds your global identity — name, handle, contact details, and preferences. Changes here reflect across every Kariant product.
User vs partnerlink
A user identity is created with your account. A partner identity is separate, never auto-created, and is established through partner onboarding — HQ shows both side by side when you hold both, and the header role switcher controls which one you are acting as on products that support both.
Per-vertical profileslink
Each vertical you join gets its own lightweight profile (display name, onboarding state, preferences, and — once you generate one — a contextual buyer profile). A few core products are joined automatically with your account; others ask you to join on first visit. The HQ dashboard’s verticals grid shows exactly which are active.