The Kontext feed: contextual profiles across products
Most Kariant products carry a contextual profile page at /klick/kontext/profile. The buyer profile (ICP) you build there feeds that product’s personalization — and flows back into your HQ dashboard, profile, and connections views.
What a Kontext profile islink
A Kontext profile is a buyer-side Ideal Customer Profile for one product domain: who you are as a buyer there, what you need, your active focus, and the categories that matter. It is generated with AI from your organization or profile data, and you can confirm or correct its fields — confirmed values are preserved across regenerations.
How it reaches HQlink
When you save a Kontext profile on a product, a compact snapshot of it is mirrored onto that product’s profile under your account. HQ reads those snapshots everywhere it summarizes your footprint:
- check_circleDashboard — active vertical cards show an ICP snippet for products where you have one.
- check_circleProfile — a “Buyer ICP by domain” section lists every domain’s contextual profile.
- check_circleConnections — the “Contextual profiles across domains” grid shows each product profile with its ICP.
Privacy posturelink
Your Kontext profiles are stored under your own account and are owner-scoped. Partner-facing demand matching only ever uses an anonymized projection with an opaque reference — never your identity.
Frequently asked questions
Where do I create a Kontext profile?expand_more
On the product itself — open /klick/kontext/profile on that product’s site (for example kashback.kariant.app/klick/kontext/profile) and generate or edit your profile there.
Why does a vertical on HQ show no ICP?expand_more
You have not generated a contextual profile on that product yet, or the product does not carry the contextual profile surface.