The performance layer
Advertising and Boost are Kariant’s dedicated performance layer — deliberately outside the plan tiers. Organic discovery is free on every plan, forever; the performance layer is the optional, pay-per-performance lane on top.
Outside the tiers, by designlink
Your plan tier (Basic, AI, Agentic AI) buys capabilities, not visibility. Organic ranking, leads, and traffic are free on every plan and are never throttled to sell ads. The performance layer — Boost and the ads suite — exists for partners who want to buy additional, clearly-labeled reach on top of what they earn organically.
- check_circleBoost — a Koin-bid auction for labeled sponsored slots inside AI answers (max two per response) and accelerated discovery rank.
- check_circleKDN (Distribution Ad Network) — campaign placements across publisher surfaces with CPM/CPC billing.
- check_circleHeader search ads — sponsored placements in platform search.
Billing honesty: activates at launchlink
The performance layer is billed in Koins, pay-per-performance — and its Koin billing activates at launch. Today you can configure everything end to end: campaigns, bids, budgets, creatives, auto-defend. Nothing you configure now is charged retroactively when billing activates; charges begin only from activation, on the engagement that happens after it.
How it stays fairlink
- check_circleSponsored results are always labeled — buyers know what is paid.
- check_circleSponsored slots inside AI answers are capped at two per response.
- check_circleOrganic ranking runs alongside — paying never removes anyone’s organic presence, including yours.
- check_circleYou pay for performance (impressions, clicks, actions), never for eligibility.
Frequently asked questions
Do I need to advertise to get leads?expand_more
No. Organic leads and traffic are free and unlimited on every plan. The performance layer is optional acceleration, not a requirement.
Will I be charged for campaigns I configure today?expand_more
No. Koin billing for Boost and ads activates at launch and is never applied retroactively. Configure freely; charges start only on post-activation engagement.
Is the performance layer part of any tier?expand_more
No tier includes or requires it. It is a separate, Koin-billed layer available to every partner.