Ads: KDN & header search
Beyond Boost, the ads suite gives you two placement families — the Distribution Ad Network (KDN) across publisher surfaces and header search ads inside platform search — with pixel/kclid attribution proving what they return, and budget stops capping what they can spend.
The two placement familieslink
- check_circleKDN (Distribution Ad Network) — your campaigns served across publisher surfaces with CPM/CPC billing, built from the campaigns and creatives you manage under Partner → Ads.
- check_circleHeader search ads — sponsored placements in the platform’s header search, shown with search results and always labeled.
Attribution: pixel and kclidlink
Ad clicks carry the same kclid tracking parameter as every Kariant click-through. With the Kariant Pixel installed on your site, sign-ups, trials, and subscriptions that started from an ad attribute back to the campaign — appearing in your Kontinue funnel and My Sales dashboard with source marked as ads, so you compare ad-driven results against organic side by side.
Budget stopslink
Spend is capped twice: your daily budget stops the day’s serving when reached, and a lifetime cap of 30× the daily budget bounds the campaign as a whole. You also get spending alerts as budgets approach exhaustion, and you can pause, activate, or archive any campaign at any time from My Campaigns.
Creatives and reviewlink
Every creative passes review before it serves — design and attach them in the Creative Studio (Partner → Ads → Creatives). Rejected creatives show the reason on the campaign card so you can fix and resubmit. Koin billing for the ads suite activates at launch; campaigns configured today are never charged retroactively.
Frequently asked questions
How do I know ads actually produced revenue?expand_more
Install the Kariant Pixel and fire conversion events. kclid attribution ties each conversion back to its source — ads, Boost, AI, or organic — in your Kontinue and My Sales dashboards.
Can a campaign overspend my budget?expand_more
No. The daily budget stops serving when reached, and the automatic 30× lifetime cap bounds total spend. Alerts fire before exhaustion.
Where do header search ads appear?expand_more
In the platform’s header search experience, alongside results and clearly labeled as sponsored.