Analytics & conversion tracking

Every number at the base tier is recorded server-side as buyers actually arrive, click, and convert. Traffic analytics show your listing-CTA clicks with placement source, referrer, and conversion status. Listing telemetry records per-day views with real device and country splits — never estimated, with honest empty states until real traffic lands. Listing performance shows deterministic category rankings against your peers, and the sales dashboard connects pipeline and deals to the leads your listing generates.

Link tracking: campaign links resolve through tracked redirects — every click and conversion lands on the link with its source attached — and listing CTA clicks are server-logged with their placement (hero, sticky bar, discovery grid) and referrer.

Conversion tracking: drop the conversion pixel on your own website and conversions attribute back to the click that started them. A kclid click-id is stamped onto tracked redirects and travels with the visit, so the loop closes across domains — a buyer who discovered you on Kariant and converted on your site is counted, with the originating click identified.

Both are included from Kariant Basic. Advertising and Boost carry their own measurement — campaign analytics, ad links, and pixel debugging — in the dedicated Advertising layer outside the plan tiers.

Kariant AI layers interpretation on the measured base — with modeled figures always labeled as modeled. Intent analytics separate in-market buyers from casual traffic across platform signal sources. Leads analytics attach an AI score and reasons to scored inbound leads (1 Koin each, skipped honestly when your balance is empty). Mentions & intent collect brand mentions across Kariant — forums, kommunity, and konsult conversations — into one review queue. AI visibility is measured: real mentions are recorded whenever platform AI answers cite your listing, alongside an AI-graded readiness audit with the buyer prompts most likely to surface you. SAGEO guidance provides Search, Answer, and Generative engine optimization playbooks and audits. ROI signals distill customer-reported ROI impact, implementation ease, and support quality from your verified reviews with the methodology shown, and competitive loss signals are recorded as buyers decide on comparison pages — you see which competitors win comparisons involving your listing.

At the agentic tier, measurement extends into the agent layer. Buyer chats with your embedded agent are intent-scored in real time, and qualifying conversations land directly in your Kontinue CRM — where the AI lead-scoring engine scores them like any other inbound lead. Krome capture analytics bring demand signals, price captures, and competitor visits from the browser extension into one dashboard. And every autonomous run — sequences dispatched, browser tasks executed, research briefs produced — is logged, attributable, and reviewable.