Boost & auction
Boost lets partners improve rank inside Kariant’s AI-generated responses and discovery — you only pay for real engagement. It is distinct from advertising.
What Boost islink
Boost is rank optimization, not a separate ad placement. Its reach today is the Kariant discovery grid and the KlickChat recommendations embedded on it — those are the only surfaces that consume a boost rank. Standalone KlickChat, KlickLive, Kurator, and other AI answer surfaces rank organically and never serve a bid. Organic ranking is always free; Boost is an optional accelerator and is never required to rank.
Boost runs on a Koin-bid auction with CPM, CPC, and CPA bid modes plus an auto-defend surcharge option, so you pay only for real impressions, clicks, or actions. Pricing is first-price: when your boost serves, your effective bid (base bid plus any locked auto-defend surcharge) is what you pay — not a discounted "just above the next bid" rate. The console shows the highest competing bid per format so you always see the bar to beat. Sponsored slots are always labeled and capped at two per six-result segment for fairness.
Funding Boostlink
Boost is funded in Koins from your billing account (displayed as Sikka in India). Boost Koin billing AND sponsored placement both activate together at launch — until the launch flip, results stay purely organic (no sponsored slots are shown) and you can configure campaigns fully without ever being charged retroactively. For broader off-platform reach, the Distribution Ad Network (KDN) serves your campaigns across publisher sites with CPM/CPC billing — separate from Boost.