Read analytics

Analytics cover traffic, category rankings, and your Kontinue pipeline, reported in ₹ or $ so it maps cleanly to your internal reporting.

AI-tier partners also get AI-visibility and forecasting analytics, the Search Console, and last-touch attribution reports. The classic analytics dashboards are exportable; the Search Console and attribution reports are read in the console today.

The Search Console (Partner → Solutions → Insights → Search Console, Kariant AI plan) shows how buyers find you in Kariant search over the last 28 days: impressions, clicks, engagement actions, click-through rate, and average position — overall, per day, and per listing — plus the top queries that surfaced you. Numbers come from a nightly aggregation of real search activity, never estimates, so new activity appears after the next nightly refresh.

The market gap radar on the same page lists searches buyers ran across Kariant that returned zero results — demand nobody is answering yet. Gap data is market-wide and anonymous: aggregated counts only, never searcher identity.

ROI Reports (Kariant AI plan) includes a last-touch attribution report over the past 30 days: your outbound clicks, tracked share-links, and pixel conversions, broken down by listing, click source, and conversion event type. Attribution is last-touch — a conversion credits the one click whose tracking id it carried — and only counts what Kariant actually recorded; it never models or estimates touches it did not see.