Run ad campaigns
Kariant Ads places sponsored campaigns across the Kariant ecosystem. You create a campaign with a goal and daily budget, attach creatives in the Creative Studio, and your ads serve once the creatives pass review.
Ads vs Boostlink
They are different products. Boost improves your listing's rank within AI answers and discovery, funded from your wallet. Ads are sponsored campaign placements with their own creatives, goals, and budgets. Both are optional — organic ranking, leads, and traffic are always free — and both sit outside the plan tiers as the performance layer. Koin billing for the performance layer activates at launch: everything is fully configurable today, and you are never charged retroactively.
Create a campaignlink
Campaign creation takes under a minute. Every new campaign starts as a draft billed on a cost-per-click (CPC) basis against your own partner billing account, with a default ad group created so you can attach creatives immediately. The starting bid is $1 CPC and can be adjusted later.
- 1Open Partner → Ads → Create.
- 2Pick a campaign goal: Brand Awareness, Direct Conversions, User Acquisition, or Lead Generation.
- 3Choose a targeting context — for example Finance & Fintech, AI & Machine Learning, Enterprise Software, or Developer Tools.
- 4Set your daily budget in USD. A lifetime cap of 30× your daily budget is applied automatically.
- 5Click Initialize Campaign Engine. Your campaign is created as a draft — the next step is creatives.
Add creatives and pass reviewlink
A campaign only serves after at least one creative is approved. Open the Creative Studio (Partner → Ads → Creatives) to design and attach creatives to your campaign. Every creative goes through review before it can serve.
On the My Campaigns page, each campaign shows its creative review state — No creatives, In review, Creative approved, or Creative rejected. If a creative is rejected, the rejection reason is displayed right on the campaign card so you can fix and resubmit.
Manage campaigns and read resultslink
The My Campaigns page (Partner → Ads → Campaigns) shows each campaign's status, daily cap, amount spent, impressions, and clicks. Use the row actions to pause, activate, or archive a campaign at any time — archiving is permanent.
Conversions driven by your ads flow into the same tracking as everything else: they appear in your Sales dashboard and Kontinue funnel with the source marked as ads, so you can compare ad-driven results against organic side by side.
Frequently asked questions
Why isn't my campaign serving?expand_more
Two common reasons: the campaign is still in draft (activate it from My Campaigns), or no creative has been approved yet. Check the creative review badge on the campaign card — ads serve only after a creative is approved.
What am I charged for?expand_more
Campaigns bill on a CPC basis — you pay for real clicks, capped by your daily budget. Impressions that don't generate clicks are not billed on a CPC campaign.
Is running ads required to get leads?expand_more
No. Organic leads and traffic are free and unlimited. Ads and Boost are optional accelerators for partners who want additional reach.