Run ad campaigns
Kariant Ads places sponsored campaigns across the Kariant ecosystem. You create a campaign with a goal and daily budget, attach creatives in the Creative Studio, submit the campaign for review, and your ads serve once approved.
Ads vs Boostlink
They are different products. Boost improves your listing's rank within AI answers and discovery, funded from your wallet. Ads are sponsored campaign placements with their own creatives, goals, and budgets. Both are optional — organic ranking, leads, and traffic are always free — and both sit outside the plan tiers as the performance layer. Koin billing for the performance layer activates at launch: everything is fully configurable today, and you are never charged retroactively.
Create a campaignlink
Campaign creation takes under a minute. Every new campaign starts as a draft billed on a cost-per-click (CPC) basis against your own partner billing account, with a default ad group created so you can attach creatives immediately. The starting bid is $1 CPC and can be adjusted later.
- 1Open Partner → Ads → Create.
- 2Pick a campaign goal: Brand Awareness, Direct Conversions, User Acquisition, or Lead Generation.
- 3Choose a targeting context — for example Finance & Fintech, AI & Machine Learning, Enterprise Software, or Developer Tools — or pick "All categories (run of network)" to serve across every context.
- 4Set your daily budget in USD. A lifetime cap of 30× your daily budget is applied automatically.
- 5Click Initialize Campaign Engine. Your campaign is created as a draft — attach creatives, then submit it for review from My Campaigns.
Add creatives and pass reviewlink
A campaign only serves after at least one creative is approved. Open the Creative Studio (Partner → Ads → Creatives) to design and attach creatives to your campaign. Every creative goes through review before it can serve.
On the My Campaigns page, each campaign shows its creative review state — No creatives, In review, Creative approved, or Creative rejected. If a creative is rejected, the rejection reason is displayed right on the campaign card so you can fix and resubmit.
Manage campaigns and read resultslink
The My Campaigns page (Partner → Ads → Campaigns) shows each campaign's status, daily cap, amount spent, impressions, and clicks. Row actions follow the campaign lifecycle: a draft is submitted for review (it goes live once the Kariant team approves it), an active campaign can be paused, a paused one re-activated, and any campaign can be ended — ending is permanent.
Conversions driven by your ads flow into the same tracking as everything else: they appear in your Sales dashboard and Kontinue funnel with the source marked as ads, so you can compare ad-driven results against organic side by side.
Frequently asked questions
Why isn't my campaign serving?expand_more
Common reasons: the campaign is still a draft (submit it for review from My Campaigns), it is still under review, or no creative has been approved yet. Check the status and creative review badges on the campaign card — ads serve only after both the campaign and a creative pass review.
What am I charged for?expand_more
Campaigns bill on a CPC basis — you pay for real clicks, capped by your daily budget. Impressions that don't generate clicks are not billed on a CPC campaign.
Is running ads required to get leads?expand_more
No. Organic leads and traffic are free and unlimited. Ads and Boost are optional accelerators for partners who want additional reach.