Work your Kontinue pipeline
Kontinue is your partner CRM and full-funnel dashboard: Visibility → Intent → Leads → Conversions → Customers. This guide shows you how to read the funnel, work each lead, and keep your pipeline moving.
Read the funnel at a glancelink
Open Kontinue from your partner console (Partner → Kontinue). The dashboard shows six stages for the last 30 days — Visibility (surface impressions), Intent (high-intent buyer signals), Leads (direct inquiries and demo requests), Conversions (pixel-tracked sign-ups and trials), Customers (active subscribers), and Mentions (AI and platform mentions). Click any stage card to open its dedicated page.
The Funnel Flow strip shows the stage-to-stage conversion rate (for example, what percentage of intent signals became leads), so you can see exactly where buyers drop off. Below it, the ROI calculator shows Koins invested, revenue tracked, return on investment, cost per lead, and cost per conversion. If your account is set to India, amounts display in Sikka; the underlying value is the same.
Source Attribution breaks your visibility down by where it came from — organic discovery, AI mentions, sponsored slots, Kompare placements, newsletter features, and proactive agent recommendations. Organic sources are free; only AI-generated and Boost/ad-driven engagement draws on your Koin balance.
Work your leadslink
The Leads page grades every lead A through F — A (Hot), B (Warm), C (Lukewarm), D (Cold), F (Unqualified). The grade is computed from real signals: a verified email, an organization name, OTP verification, whether it is a demo or quote request, and how detailed the buyer's initial message is. Work your A and B leads first.
Alongside the grade, AI lead qualification scores every new lead 0–100 with a hot/warm/cold band computed against your Kontext ICP (1 Koin per scored lead; skipped honestly if your Koin balance is empty). The grade tells you the lead is real; the AI score tells you it is yours.
- 1Open Kontinue → Leads and use the grade filter buttons (All, A–F) to focus on your hottest leads.
- 2Check the Source column — organic, sponsored, ai, or agent — so you know which channel produced the lead.
- 3Look for the OTP shield: a green verified badge means the buyer confirmed their contact details with a one-time passcode.
- 4Watch the Flags column. Leads flagged by anomaly detection are highlighted so you can treat them with caution.
- 5Click Contact to open a pre-addressed email referencing the buyer's inquiry and your listing, and respond while the lead is fresh.
Move deals through pipeline stageslink
Behind the scenes, every lead in your pipeline carries a stage: new, contacted, qualified, proposal, negotiation, and finally won or lost. Keeping stages current is what makes the Pipeline Snapshot on your Sales dashboard (Partner → My Sales) meaningful — it shows the live count of leads at each stage plus your won/lost totals.
When you close a deal, mark it won and record the deal value. Won deals feed your average deal size and revenue figures across the console.
Customers and exportinglink
The Customers page lists users with active workspace deployments of your products — buyers who did not just inquire, but adopted. It is the last stage of the funnel and your retention audience.
Your leads are yours: partner-owned, portable, and never resold. You can export your tracked conversion history as a CSV from the Sales dashboard at any time and load it into your own CRM.
Frequently asked questions
Do I pay for the leads in Kontinue?expand_more
No. Organic leads and intent signals are free and unlimited for active partners. Koins are only billed for AI-generated and Boost/ad-driven engagement, and the ROI calculator shows exactly what was invested versus tracked revenue.
What makes a lead grade A?expand_more
The grade is computed from concrete signals: verified email, organization name, OTP verification, demo or quote request type, and a substantive initial message. The more of these a lead carries, the higher the grade.
Why is a lead highlighted with a flag?expand_more
Kariant runs anomaly detection on incoming leads. A flagged lead showed unusual patterns, so it is visually marked for you to review before investing time in it.